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Valvoline produces, markets, and sells automotive maintenance products, particularly lubricants, to retail outlets and installer customers worldwide. The company caters to do-it-yourself customers by selling products to auto-parts stores and leading mass-merchandisers via direct sales and distributors. Valvoline targets the do-it-for-me segment by selling products to car dealers, general repair shops, and third-party quick-lube chains. Valvoline also operates and franchises quick-lube oil change centers, in addition to selling products and providing Valvoline-branded signage to smaller-scale independent operators. North American product sales accounted for 45% of fiscal 2018 sales, while quick-lube centers and international operations generated 29% and 26%, respectively.
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