YETI Holdings Inc was formed in 2006 in Delaware. The Company is a designer, marketer, and distributor of premium products for the outdoor and recreation market sold under the YETI brand. The Company offers products including coolers & equipment, drinkware and other accessories. The Company's trademark products include YETI, Tundra, Hopper, YETI TANK, Rambler, Colster, Rambler Colster, Roadie, Wildly Stronger! Keep Ice Longer!, SideKick, FatWall, PermaFrost, T-Rex, ColdLock, NeverFail, AnchorPoint, InterLock, BearFoot, Vortex, DoubleHaul, LipGrip, Vortex, DryHide, ColdCell, HydroLock, Over-the-Nose, and LOAD-AND-LOCK. The Company distributes products through wholesale channel and through direct-to-consumer, or DTC, channel.
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